She wanted to immerse herself in all areas from small towns to historic cities across India. These trips also reminded her of how she was always fascinated by karigars who would weave endless streams of loom into beautiful reams of fabric when she used to visit her dad’s hometown of Varanasi.
Her travels to India would usually result in her sourcing from different suppliers that were outside the metropolitan cities.
She made frequent trips to India, 3-4 times every year, to better acquaint herself with purchasing her own merchandise. Once she decided that she wanted to enter this industry, she started immersing herself into her father’s business. This led to the birth of Nazranaa – her own bridal store that had a customer-centric approach with jaw dropping bridal ensembles. It was around this time when she decided that she wanted to take her innate talent in relationship building and keen eye for fashion to the next level. To her surprise and joy, she learned that her presence and efforts resulted in an uptick in traffic and sales at the store so much to the point where when clients returned, they would ask specifically for her recommendations. Her father observed that she had a unique approach to business and how she focused more on listening to and connecting with clients before making any recommendations as opposed to just selling outfits. However, it was not until after college that she figured out her true passion.ĭuring her college years, she volunteered to work at her dad’s clothing store during her down time. She, like many young girls of Indian descent, pursued medicine and graduated from Rutgers University with honors.
She started off high school with an interest in tennis, and medicine. In her new life in the US, Shivangi experienced everything from culture shock to amazement to anxiety to fear and everything in between.
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